India’s Paint Supply Market 2025: What the Numbers Reveal

India’s paint supply market is entering a high-growth cycle in 2025, but the opportunity is not evenly distributed. While thousands of tenders are floated every year, only a handful of brands consistently capture the biggest share.

For paint manufacturers and suppliers, this imbalance raises a critical question:

Are you competing to win, or just competing to participate?

At Nexizo, we analysed the April–October 2025 data across GeM, Non-GeM, and GeM direct purchase contracts, and the findings reveal a massive opportunity for brands willing to compete smarter with AI-powered insights.

A Market Full of Opportunities, But Only for Those Who Spot Them Early

Between April and October 2025, over 14,900 paint-related supply opportunities were floated across platforms, with a total value of ₹224 Crore.

The numbers say it all, the demand is high, yet the competition is uneven. Many suppliers miss out simply because they don’t spot tenders in time or target the wrong buyers.

Who’s Winning? Surprising Insights from the Brand-Wise Breakdown

One of the most striking insights from the GeM direct purchase contract analysis is this:

Key Takeaways

• Unbranded purchase contracts broke records: Over ₹11 crore in value went to unbranded purchase contracts, creating huge growth opportunities for many paint brands. This trend reveals a massive segment and signals a strong opportunity for paint brands willing to tap into the unbranded paint supply contracts. 
• Most contracts, few real winners: Tender volumes are high, but only a handful of brands dominate awards, underscoring the need for smarter targeting and timely bidding.
• Intelligence drove wins: Early tracking, buyer verification, and data-backed bid strategies separated consistent winners from the rest.

What’s Driving the Market?

The spike in paint tender opportunities coincides with India’s booming infrastructure pipeline, ongoing urban housing expansions, and institutional demand for both decorative and industrial paints. Several government schemes, such as “Housing for All” and accelerated Smart City development, have directly boosted real estate and related procurement, making public sector contracts more lucrative than ever.​

The Big Question: How Can Paint Brands Compete Smarter?

What April–October 2025 proves is this: size alone doesn’t guarantee market share. Pain brands who stand out use granular data, respond faster, and optimise their bids with verified buyer info. This is where Nexizo gives suppliers a competitive edge.

With Nexizo, Paint Manufacturers Can:

✔ Identify live paint supply tenders in real time across all platforms
No more missing opportunities because they weren’t discovered soon enough.

✔ Discover high-potential buyers before competitors
Know who is buying, what they are buying, and when they will need it again.

✔ Analyse top-performing brands and pricing patterns
Fine-tune your bids based on real market data, not guesswork.

✔ Optimise bid strategies with AI-powered insights
Bid smart, not just low. Maximise your win rate with intelligent recommendations.

Turn Missed Tenders into Wins — Starting Today

Nexizo empowers paint manufacturers with AI-driven data intelligence that transforms the way they discover opportunities, analyse markets, and win business.

With real-time tender alerts, verified buyer intelligence, and industry insights, Nexizo becomes your competitive advantage in a crowded market.

Book a demo to see how Nexizo can transform your growth.