Lusha vs ZoomInfo – Which Is the Better Option for Your Business?

Sales Intelligence Platform

25 Feb 20253 Min Read

If you are in sales or marketing, you have probably heard of ZoomInfo and Lusha. When it comes to B2B sales intelligence, people often compare ZoomInfo vs Lusha to determine which platform best suits their needs. They both give you business contact details—emails, phone numbers, company info, etc. But they differ in pricing, data accuracy, and features. They’re not exactly the same. Some say ZoomInfo is better, others prefer Lusha. It really depends on what you need and how much you’re willing to pay.

So, which one should you go for? If you're deciding between Lusha vs ZoomInfo, this comparison will help you choose the right option for your sales and marketing efforts.

Overview of ZoomInfo and Lusha

ZoomInfo – Comprehensive Sales Intelligence

Let’s start with ZoomInfo. It’s been around for a while and is considered one of the top sales intelligence platforms. It offers an extensive database of company and contact information. It provides detailed firmographic data, organizational charts, and intent signals, making it ideal for large enterprises that need advanced prospecting tools.

Target Audience: Larger enterprises.

Key Features:

Extensive B2B contact database with firmographic insights
Advanced search filters for precise targeting
Integration with CRMs like Salesforce and HubSpot
AI-driven intent data to identify high-potential leads

Strengths: High-quality data, advanced features for targeted sales strategies, and robust analytics.

Lusha – Affordable Contact Data for Sales Teams

On the other side, we have Lusha. Unlike ZoomInfo, which offers deep company insights, Lusha is primarily designed for quick lead generation with an easy-to-use Chrome extension. So, it is more like a basic pocketknife that’s actually easy to use. It is a simpler alternative that focuses on providing verified business contacts at a more affordable price. It’s great for sales teams that just need business contact details without the extra fluff. You install its Chrome extension, and you can grab emails and phone numbers straight from LinkedIn.

Target Audience: Small to medium-sized businesses.

Key Features:

Direct contact details of decision-makers
Affordable pricing with a free plan available
Chrome extension for quick LinkedIn prospecting
GDPR and CCPA-compliant data

Strengths: Affordability, simplicity, and ease of integration with CRM platforms.

ZoomInfo vs Lusha: Feature-by-Feature Comparison

Feature	ZoomInfo	Lusha
Database Size	Larger, with millions of contacts	Smaller, focused on verified contacts
Pricing	Expensive, requires long-term contracts	More affordable, with a free plan
Ease of Use	Complex, requires training	Simple, easy-to-use Chrome extension
Data Accuracy	AI-enhanced but can contain outdated records	Verified, with user-driven updates
Best For	Large enterprises needing deep insights	Small to mid-sized teams focusing on lead generation

Key Takeaways:

ZoomInfo has way more data and features. But it’s expensive and harder to use.
Lusha is more budget-friendly, making it ideal for startups and small teams.

If you need detailed company data and AI-driven insights, ZoomInfo vs Lusha favours ZoomInfo. However, if affordability is a priority, Lusha might be the better fit.

If you're looking for a more advanced and AI-driven sales intelligence solution, consider an alternative like Nexizo, which combines smart lead generation, deep insights, and flexible pricing.

Pricing: Lusha vs ZoomInfo – Which Is More Affordable?

One of the biggest differences in Lusha vs ZoomInfo is pricing.

ZoomInfo: High-cost plans, usually requiring annual contracts.
Lusha: Flexible, with a pay-as-you-go model and free plan options.

For businesses looking for a lower-cost solution, Lusha is the better choice. However, if you need full-scale B2B sales intelligence, ZoomInfo’s higher price might be justified.

Who Should Use ZoomInfo?

Large enterprises needing detailed company intelligence
Businesses looking for AI-powered sales insights
Teams that rely on intent data for lead targeting

Who Should Use Lusha?

Startups and small businesses on a budget
Sales teams looking for quick contact enrichment
Businesses that prefer a flexible pricing model

Final Verdict: Lusha vs ZoomInfo – Which One Should You Choose?

Choose ZoomInfo if you need extensive company insights, intent data, and advanced search filters for large-scale lead generation.
Choose Lusha if you’re looking for an affordable, easy-to-use tool to find direct business contacts quickly.

Ultimately, ZoomInfo vs Lusha depends on your budget and the depth of data you need.

If neither fully meets your needs, Nexizo is a great alternative that combines AI-driven sales intelligence with affordability. Unlike both ZoomInfo and Lusha, Nexizo provides procurement insights, market trends, and decision-maker data—all at a better price.

Looking for a smarter sales intelligence solution? Try Nexizo today!