Reap the Benefits of an AI Sales Enablement Platform

Artificial Intelligence is rapidly revolutionising the sales scenario by disrupting the traditional sales model. Since 2018, we have seen a 76% growth in its usage throughout all industries. Based on a recent study, the rate of success in sales is strongly correlated to adopting AI technology in the business. As per the study, it is 2.8 times more likely that a sales team achieves success by cracking a deal as compared to an organisation that doesn't use an AI sales platform to boost its performance.

Best Practices to Sail Through an AI Sales Platform

An AI sales enablement platform offers a wide range of opportunities to boost a sales team. Using a strategic approach they can maximise this potential and gain the most from an AI sales platform. It is important to iterate that no technology is infallible without human oversight, but AI, when leveraged optimally, can achieve remarkable levels of precision.

We’d like to help you with a list of practices to guide you while implementing an AI sales platform to reap maximum benefits.

1. Have Crystal Clear Objectives and KPIs
As an organisation, it is indispensable to have clear objectives and KPIs, and outline them well. Whether it is to improve sales productivity, increase winning rates or accelerate the deal cycle timing, the organisation must know what it is looking to achieve via an AI sales platform. KPIs or key performance indicators measure the impact of the AI platform on your business. They track sales rep performances, winning rates, the time taken to crack a deal, customer satisfaction and so on.

2. Get Customised Content Creation and Development via Your AI Sales Platform
The organisation must be able to use AI to create relevant and personalised content to generate content like product descriptions, messaging and emailing templates, and sales pitches based on customer profiles and preferences. The AI sales enablement platform should empower the sales reps to clearly segment and organise the content to lead them to desired results.

3. Ensure Data Reliability and Integration
A good AI sales platform provides accurate, reliable and high-quality data. The data can further be filtered or screened if desired and used only once they are standardised and enriched with reliable insights and predictions. The organisation must create a unified data source by integrating the AI sales platform with its CRM and marketing automation.

4. Get Tailored Sales Guidance and Mentorship
The AI sales platform must be able to recognise shortcomings and analyse the performances of the involved reps, identify their skill gaps and pinpoint the areas that need improvement. The AI sales enablement platform should offer personalised recommendations and training based on sales and performance metrics. They are also empowered to create personalized interactive sessions catering to each profile’s needs.

5. Get Real-time Sales Insights
A recommended AI sales enablement platform furnishes tangible guidance to representatives with real-time data and helps them strategise by enabling them to make informed decisions. The AI platform delivers prompt assistance by providing in-the-moment guidance and suggestions.

6. The Advantage of Continuous Refinement and Enhancement
As a user, the organisation must keep a tab on the efficacies of the AI sales platform and see how far they are helping them achieve their targeted goals and whether they are providing timely high-value feedback from all stakeholders to improve their performance. The AI sales platform also provides continuous and comprehensive updates and refines its content as per the changing market conditions.

7. Guarantee Data Privacy and Data Protection Regulation
The AI sales platform ensures data privacy and compliance with data protection regulations. They safeguard customer information thus maintaining an ethical environment in the system. The sales platform must be able to communicate well with the organisation and keep them updated about how and where AI is being used and the impact it will have on sales processes and customer interactions.

Also Read: The Perfect AI Procurement Software for Your Business

How AI Transforms Challenges into Opportunities

Challenge # 1
Searching for sales content, especially during live interactions, leads to delays and distractions for the reps. Poor quality interactions lead to either missed opportunities, inability to fully engage with the customers, longer ramp times or longer sales cycles.
AI to the Rescue -
AI makes the right content available at the right time during sales calls. The content can be made available on the rep’s screen during a live conversation. The content may be based on the market segment, buyer persona or steps in your sales playbook. This ensures standardised messaging throughout the platform, increased efficiency and better engagement of the content, decreased sales cycle times and a better relationship with the prospects. The reps can focus on pain points, recalling and narrating case studies and with the data in hand, position themselves better against the competition.

Challenge # 2
Multiple meetings and interactions between the reps and various stakeholders with the deal teams may lead to several iterations leading to increased time consumption, and effort, especially when they aren't well-documented.
AI to the Rescue -
An AI sales platform uses automation to log customer notes. Reps can concentrate on the task at hand without worrying about making notes as NLP transcribes voice-to-text in real time. They can also bookmark key moments. The notes from the meetings get saved in the CRM, which can be accessed by them later for reference. There is a search option that makes it easy to find the notes.

Challenge # 3
The feedback received by marketers does not offer the complete picture of the sales enablement content that worked and what has not. Reps convey the loopholes but for the whole organisation to do well, that information is not enough.
AI to the Rescue -
An AI sales platform offers services that include converting conversations with customers into actionable feedback leading to more transparency between sales and marketing teams. This enables an organisation to know what content was used during a deal, whether it has worked or not and why. The marketers can make data-driven decisions based on these records and also know which reps are performing well. Thus, with an AI sales platform, marketers can significantly increase their SLQs by creating more pertinent messaging to resonate with their ICP (ideal customer profile).

Challenge # 4
Even seasoned reps struggle with navigating complex B2B sales cycles. While they are in the process, it is not always possible to stick to the sales playbooks that outline the ideal sales processes. It’s easy to overlook essential sales steps unknowingly that may create post-sale challenges.
AI to the Rescue -
An AI sales platform helps sales teams to map out their next moves. An AI sales enablement platform transforms the sales playbooks into a dynamic, real-time guide that enables a sales team to optimise their next step, deliver personalised messages and automatically tracks action items that are being discussed at that moment. As such, sales activities align well with the buyers’ profiles, right from qualification to onboarding.

Looking for the right AI sales platform? Look no further.

Spot the best opportunities and increase your win ratios with Nexizo. It’s an AI-powered SaaS platform that helps people find relevant business opportunities. The AI-powered platform helps in data structuring, enriching the data with insight and matching the client's requirements with the data. Nexizo’s API integration platform offers its customers the ease of getting data pulled via APIs. It’s important to remember that the successful implementation of an AI sales enablement platform requires a coordinated combination of technology, data inputs and human expertise.