Top Sales Intelligence Companies to Watch in 2024

In this fiercely competitive sales scenario, sales intelligence is no longer a luxury, but a necessity for businesses looking to optimise their growth. A sales intelligence platform is a software tool that helps businesses consolidate and compile data on potential customers. It analyses the data and helps sales teams identify and prioritize potential customers for the business. It also gathers information on key competitors and industry trends and helps the business stand out in the sea of competitors. A sales intelligence platform also helps businesses personalise their outreach based on their research and contribute to their overall growth.

Top Features of a Sales Intelligence Platform

The key features to look for in a sales intelligence platform are:

1. A database of contacts: A sales intelligence platform includes a comprehensive database of customers, profiles, job titles and company affiliations.

2. Profiles of target companies: The sales intelligence platform includes detailed information on target companies, including their size, type of industry, current and previous revenues, recent updates and so on.

3. Data on buyers’ intent: A sales intelligence platform helps a business keep a tab on the behaviour of their potential customers, their website visits, content downloads and their activities on social media.

4. Sales assessment: A sales intelligence platform also has tools to track the businesses’ sales performances, analyse the market trends in their field and assess how far the sales strategies are working.

5. Integration of CRM and a sales intelligence platform: Both a CRM (Customer Relationship Management) and a sales intelligence platform are powerful tools for improving sales efficiency. When they are integrated, they can create a smooth workflow by centralising customer data, automating processes, nurturing leads, tracking sales performances and providing a comprehensive 360-degree view of the customer.

Also Read: Understanding the Role of Sales Intelligence Tools in B2B Sales

Top Sales Intelligence Companies in 2024

Here is a curated list of top sales intelligence platforms that are revolutionising the sales scenario in 2024. A comprehensive understanding and overview of the players in the market will enable you to make the most informed decision for your business.

1. HubSpot: HubSpot is a leading platform and a one-stop solution for sales teams looking to grow their businesses. It provides inbound marketing, sales and customer service software. Their features include attracting businesses and engaging them through a robust CRM to track interactions, manage contacts and automate workflows. It’s a marketing hub that offers tools for creating content, email marketing, SEO, and social media. HubSpot offers a sales hub that has features like team management, lead scoring, tracking deals and automation of sales. HubSpot’s service hub offers tools for customer care, live chats, and ticketing. It also offers a basic CRM platform at no cost.

2. Salesforce: This sales intelligence platform is a cloud-based CRM platform. Salesforce helps businesses manage their customer interactions and data. Its features include a comprehensive sales force automation tool that helps businesses manage leads, track relevant opportunities and forecast sales. The service cloud feature manages support cases, knowledge repositories and community forums. Their marketing cloud manages marketing automation tools like emails, social media and other website content. The commerce cloud builds and manages online stores and the platform cloud is used for building custom applications. This sales intelligence platform also offers advanced features like Einstein AI.

3. Nexizo: It is a sales intelligence platform that uses AI to spot relevant opportunities early. Its actionable insights enable you to 2X your growth. Nexizo leverages the most comprehensive database and features more than 5 Cr tenders, over 3 Lac contractor profiles, and over 20 Lac contact information from more than 80K sources. Its features include providing real-time recommendations, data extractions w.r.t. BOQs, comparative charts, NITs, and result linkages. Nexizo also provides reports w.r.t. product specifications, price bids, custom fields, etc. It also syncs more than 45 fields via an off-the-shelf public API. It also helps businesses fetch competitor profiles with detailed bidding, their turnover, product and contact information.

4. ZoomInfo: ZoomInfo is a popular B2B sales intelligence platform that also offers data enrichment solutions. It is one of the leading sales intelligence companies to provide a comprehensive suite of tools for prospecting, account research and sales engagement. It offers a vast database of company profiles (size, type, revenue, timely updates) and contact information of millions of professionals (emails, phone numbers, socials). Furthermore, it has database of intent data (insights on potential customers like web activities, visits, downloads) and sales automation (email outreach, lead scoring, appointment scheduling of appointments). One of their key features involves seamless integration with popular CRM platforms like Salesforce and HubSpot.

5.Lusha: Lusha is one of the top sales intelligence companies that specialises in providing verified B2B contact data and sales intelligence solutions that help sales teams identify and engage potential customers. Its key features include a comprehensive database, company profiles, an email finder and a phone finder that helps find specific contacts within a company and connect directly with decision-makers. It also provides the ability to seamlessly integrate with popular CRM platforms like Salesforce and HubSpot.

6. LinkedIn Sales Navigator: This is a premium subscription service offered by LinkedIn and is designed for sales professionals to connect with potential customers, build meaningful relationships and close deals with them. Its key features include lead searches based on various criteria like industry, company size, job title and location. Other features include InMails, which means sending personalised messages to potential customers directly using Sales Navigator. Its Team Links feature involves collaborating with different sales teams to share best practices, leads and insights into target markets, and finally engaging a potential customer by tracking their behaviour and interactions.

Summing Up

A sales intelligence platform and sales intelligence companies offer products that are crucial tools for businesses to survive in this huge market. If you haven’t used any sales intelligence platform yet, it’s time to break the shackles and join the bandwagon, albeit with detailed research. Contact us at Nexizo and we will explain the A to Z of sales strategies ideal for your business. Nexizo uses the power of personalisation, automation, and data-driven insights to boost your business and achieve your sales goals.