Accelerating Sales Growth with Nexizo: Success Story of a Large Indian Manufacturing Company

Company

One of the leading manufacturers and marketers of home and office interior infrastructure projects in India, which has been in existence for more than 3 decades and specializes in ply, laminates, and MDFs, and is a highly trusted name in the interior design and construction sector. They have a wide distribution network across India, which ensures access to their product catalogue for their customers across residential, commercial and industrial segments. This large manufacturer focuses on quality, innovation and sustainability principles. They have been playing a pivotal role in shaping India’s interior infrastructure scene. The country is going through a decade of infrastructure transformation driven by the Indian government along with large funds dedicated. This makes a strong case for the company to focus on this huge opportunity of the government contracts. . Hence this Indian manufacturer wanted to focus and organise its government and institutional business with the help of Nexizo.

Find out how Nexizo helped this large Indian manufacturer transform their government and institutional business.

Challenge

For this large Indian manufacturer, time sensitivity was everything while approaching any large government or institutional contract or their awardees, apart from the relevance of the business volume itself from those contracts. They didn’t have any structured information about the ongoing government contracts updates, so it was only based on hearsay or information from the own sales team’s network, which was not consistent and hence couldn’t be relied on to generate a focussed revenue line. They wanted to know things like which government projects would most likely use their products and so on and so forth.

Solution

Nexizo built an enterprise solution for this large Indian manufacturer. With Nexizo’s custom solution, the company started getting organized daily feeds in terms of which latest projects were announced, its stages, participants, likely winners, rejections and finally awardees. It leveraged Nexizo in identifying the new opportunities wherever its products are likely to be used - either explicitly wherever mentioned in the BoQ/NIT or implicitly as per the company’s defined rules. Nexizo’s AI/ML algorithm was able to identify and march the building construction tenders. To further elaborate explicitly would mean that the tenders would have the brand names clearly mentioned in the make list, BoQs or any other tender document and implicitly would mean the tender or contracts where no specific brand is mentioned but likely relevant to the company based on automated contextual search set for the company’s priority keywords. Not only this, the company further defined the business rules to categorize the opportunities into retail or enterprise opportunities depending on the size of such requirements. Such requirements were derived based on square meter specifications within the tender documents.

Nexizo is the only Global company that can extensively deploy AI/ML & NLP to read such a large tender repository of 5Crs+ documents database to extract signals and notify its clients based on their specified custom criteria daily frequency. Nexizo started contributing to their government and institutional business by identifying relevant opportunities in the form of relevant tenders or relevant profiles.

Benefits for the large Indian manufacturer

Nexizo’s approach to solve this large Indian manufacturer’s challenge of getting the most relevant and accurate data feeds, comes from the outlook that they believe every client’s issue is different and hence one size fits all solution is not the way to operate. Nexizo's key strength is in offering customized solutions, but the power of it is derived from the modular AI/ML-powered platform.

This large manufacturer integrated Nexizo API to ingest into its own CRM, which meant that it was able to route the opportunities to the right sales SPOC and also able to track the funnel conversions. This entire process proved to be a massive sales transformation exercise and generated ~ INR 20 Crs as additional revenue within just 9 months of the deployment of Nexizo custom enterprise solution.