The Future of B2B Sales - Powered by AI Sales Intelligence

Artificial intelligence is rapidly revolutionising the sales scenario. Since 2018, we have seen a 76% growth in the usage of AI sales intelligence across all industries. Based on a recent study, the rate of success in sales is strongly correlated to adopting AI sales intelligence technology in the business. Artificial intelligence sifts through all the noise, analyses industry reports, previous purchases and supplier performances and identifies trends and patterns. This gives the sales teams a comprehensive picture of the potential vendors before taking major decisions in B2B sales.

The B2B Sales Canvas

B2B sales is a competitive field and is crucial for every business to remain on their toes in order to get the right information at the right time to keep up with the competition in this vast landscape. B2B sales refers to the selling of services and products by one business to another. Sales intelligence is a strategic approach that helps gain insights on potential customers by leveraging data and technology to boost B2B sales. Moreover, sales intelligence can empower sales teams to identify and understand high-value leads more effectively in B2B sales.

AI Sales Intelligence - Future of B2B Sales

AI sales intelligence helps in collecting data about potential customers, competitors and market trends, followed by analysis and interpretation of the amassed data. Sales intelligence tools go beyond the customary CRM systems by offering a more comprehensive perspective of the sales business. AI sales intelligence tools gather data from various sources like social media, public records, databases from multiple companies and gather valuable insights on the buying behaviour, needs, popularity and pain points of the targeted customers in B2B Sales.

Also Read: Understanding the Role of Sales Intelligence Tools in B2B Sales

How AI Sales Intelligence Works

AI sales intelligence uses data and technology to provide high-value insights to sales teams and help enhance their B2B sales. With immense pressure to deliver results, sales teams are turning to AI sales intelligence to stay ahead of the competition. An AI sales intelligence platform is the future of B2B sales and helps a sales team identify high quality leads, streamline their sales processes and drive revenue growth. The AI sales intelligence platform also personalises their approach, updates the sales teams with latest consumer trends and equips them to close deals more effectively. We have listed the breakdown of its key steps below -

1. Comprehensive Data Collection - AI sales intelligence tools are programmed to fetch a wide range of data like information about companies, contact details, sales trends, social media trends and website analytics.
2. Data Filtration - An important stepping stone in B2B sales wherein, the data collected is filtered, standardised, corrected, formatted, and prepared for analytics.
3. Refined Lead Generation - AI sales intelligence tools identify leads based on precise criteria. It saves time by directing their efforts in the right course of action where there is a high likelihood of conversion.
4. Predictive Analytics - These AI sales intelligence tools are the future of B2B sales and use sophisticated algorithms for data analysis and furnish accurate insights on recognising decision makers, track buying behaviour and spot relevant opportunities.
   • ML - Machine Learning is the application of AI techniques to analyse and interpret data. It enables businesses to identify potential customers easily.
   • Deep Learning - Deep learning utilises neutral networks to assess complicated patterns in the data collected.
   • NLP - Natural Language Processing extracts insights from raw and unstructured text data such as customer reviews and posts on social media.
5. Insight Generation - Once data analysis is done, AI sales intelligence generates actionable insights like lead scoring, sales forecasting, personalised recommendations, customer segmentation.
6. Integration and Delivery - The insights are then integrated with CRM systems and other sales tools for sales teams to access. This is done through dashboards, notifications and alerts.

How AI Sales Intelligence Tools Benefit B2B Sales

Automated and Optimised Workflows - An AI sales intelligence platform streamlines workflows by automating certain tasks like predictive, behavioural and demographic lead scoring, account research, benchmarking, which give these reps more time to engage with prospects.

Competitive Edge - AI sales intelligence tools help gain a deeper understanding of every competitor’s strategy, their USPs, weak points, and thus enable a business to position themselves better in the competitive scenario in B2B sales.

Personalised Experiences - An AI sales intelligence platform equips a sales team to understand customer choices, preferences, demographics and their buying patterns. This helps them develop their messaging content to strike a chord with each of these individuals by creating personalised digital sales rooms for these prospects.

Enhanced Sales Volume - When sales reps are equipped with relevant information at their fingertips via an AI sales intelligence platform, they can have more informed real-time conversations without interruptions and distractions. They can also close deals quicker and improve the overall experience of a customer.

Some Essential AI Sales Intelligence Tools

CRM (Customer Relationship Management Systems) - CRM platforms often incorporate AI sales intelligence tools to provide more detailed and comprehensive data on customers to the sales teams.

Social Media Marketing Platforms - AI Sales intelligence tools like LinkedIn Sales Navigator, Facebook, X, Instagram and others identify and engage with potential customers on social media, generate leads and build relationships.

Data Enrichment Tools - The function of these AI sales intelligence tools include filling gaps in customer data, company details, job titles, correct errors, verify the accuracy of data, validate their reliability, and standardise data formats.

Customer Segmentation - AI sales intelligence tools help segment your customers into categories and in turn, gives the sales teams an opportunity to tailor their pitches or demos to their respective needs and at various stages of a sales cycle.

Sales Analytics Tools - This feature of AI Sales intelligence tools help analyse sales data to assess trends, evaluate performances and work on sales strategies.
 

Also Read: Reap the Benefits of an AI Sales Enablement Platform 

The Future of B2B Sales - What are We Looking At?

The future of B2B sales is undergoing a rapid shift towards technology. B2B sales is advancing towards a personalised and data-driven approach. The future of B2B sales is characterised by AI sales intelligence, data-driven decision-making, personalised customer experiences, stronger customer relationships, automation, enhanced efficiency and long-term success. B2B sales have seen a revolution with digital transformation and by adopting new technologies like CRM systems, marketing automation tools and e-commerce platforms to stay competitive.

To incorporate sales intelligence tools in your business ventures, visit us at Nexizo and get help in data structuring, data enrichment, and boost your sales with the most relevant and the best businesses in the industry. Nexizo is a sales intelligence platform that offers customised recommendations with in-depth analysis and provides personalised services to increase your win ratios.