Check How Nexizo Boosted an International Gypsum Manufacturer’s Government Contracts

Company

One of the leading manufacturers of gypsum board and similar products, this organization is close to a century old, and it has its operations in India for many years now. They provide a wide range of environmentally friendly building materials like gypsum boards, widely used for constructing interior walls and ceilings in residential and commercial buildings both. These gypsum boards have a broad solution offering running from drylining, partitions and ceiling applications thereby contributing to energy efficiency and sustainability in the construction space. This Gypsum manufacturer is known for its high quality and durability, and they have been promoting green building initiatives for reducing the carbon footprint through sustainable manufacturing processes. That is what makes this gypsum board manufacturer a very popular choice for interior designers and architects for environmentally responsible construction practices.

Inside Story on How Nexizo Helped the Company Participate in More Government Projects

Challenge

The demand generation team at this international gypsum board manufacturer was struggling to find the most relevant opportunities for them in the government tenders procurement. They were not able to find those relevant tenders in time where their brand name was mentioned under specific product uses, or those tenders where those products were mentioned but with a competition brand. This was highly specific information and trying to find it manually was becoming very challenging for their team. Apart from being time consuming this was also creating business loss, as the competition would be getting there in time and closing. Their team was hitting a roadblock in not getting a sustainable solution on this.

Solution Nexizo Provided

After meeting the demand generation team of this gypsum board manufacturer, Nexizo laid out the clear objective of their team:

  • To get data on the projects where their brand name was mentioned for specific product uses

  • To get to participate in such projects through their authorized dealers

  • To get empanelled in the authorities for the products where their brand is not mentioned for the preferred make-list

By putting the clear objectives of the gypsum manufacturer, the Nexizo team defined the expectations the company had from the Nexizo team:

  • Fetch the authority and projects where other brand names are mentioned in the tenders (for competitor analysis)

  • Product list shared by the client to find out the related tenders having requirements of the given products
    - False ceiling
    - Gypsum board
    - Mineral fibre/fibre
    - Metal tile
    - Metal ceiling
    - One coat plaster

Nexizo’s AI-powered platform uses AL, ML & NLP and scans through its tender repository of over 50 million+ tender documents sourced from across 16K+ authorities and 80K+ sources, and converts into a single schema using 52+ categories and 50+ languages so SMEs can use that information to get off-the-shelf decision grade data. Nexizo not only structures all of this data, but further on also adds a layer of enrichment with additional insights, and based on client requirements matches the data and provides a custom solution. Not only restricted to providing customized recommendations of tender/buyer feeds and in-depth analysis on each, they also offer custom integration like API integrations for the clients if the client's technology team is equipped with the same.

With the gypsum manufacturer's objectives and expectations from Nexizo clearly articulated, Nexizo Solution experts got into action. They provided the demand generation team with gypsum manufacturer-specific tender opportunities which otherwise went through 1000+ tenders, thereby saving their efforts by 75%. Nexizo also helped them participate in relevant tenders that were otherwise getting missed. Nexizo provided the list of 250 tenders and 198 relevant results in just a month. From the shared result, the demand generation team found out the list of awardees and sourced the profile details from Nexizo to directly approach them.

Growth of the International Gypsum Board Manufacturer

With the introduction of Nexizo’s solution, the list of relevant tenders based on keywords shared was over 500, and the specific brand mentioned tenders were close to 100, with the tender value worth 170 Crores. With these highly qualified tender leads the gypsum board manufacturer’s business team was able to take their business growth to 3X within a matter of months.

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